Privacy Policy
REY MUFFLERS AUTO REPAIR SHOP
Privacy Policy
299 Keyes St, San Jose, CA 95112 | Phone: 669-238-7166
Effective Date: April 11, 2026
1. Introduction
Rey Mufflers Auto Repair Shop ("Rey Mufflers," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us through social media, submit a lead form, or interact with our advertising campaigns.
This policy applies to all personal information collected through our website and online marketing activities, including Meta (Facebook/Instagram) Lead Ads and Google Ads. By using our services or submitting your information, you agree to the terms of this Privacy Policy.
2. Information We Collect
2.1 Information You Provide Directly
When you submit a quote request, lead form, or contact form — including through Meta Lead Ads or our website — we may collect:
Full name.
Phone number
Email address
Vehicle information (make, model, year, mileage).
Description of the service or repair you need
Your preferred appointment availability
Full name.
Phone number
Email address
Vehicle information (make, model, year, mileage).
Description of the service or repair you need
Your preferred appointment availability
2.2 Information Collected Automatically
When you visit our website, we may automatically collect certain technical information, including:
IP address and general geographic location.
Browser type and version
Pages visited and time spent on each page
Referring website or source (e.g., Google, Facebook).
Device type (desktop, mobile, tablet).
IP address and general geographic location.
Browser type and version
Pages visited and time spent on each page
Referring website or source (e.g., Google, Facebook).
Device type (desktop, mobile, tablet).
This information is collected through cookies, pixels, and similar tracking technologies (see Section 5).
2.3 Information from Third-Party Platforms
If you interact with our ads on Meta (Facebook or Instagram) or Google, those platforms may share with us certain information you have authorized, such as your name, phone number, or email address, in accordance with their own privacy policies. We encourage you to review Meta's Data Policy and Google's Privacy Policy for more information.
3. How We Use Your Information
We use the information we collect for the following purposes:
To respond to your quote requests and service inquiries.
To schedule appointments and follow up on your vehicle's service needs
To send you relevant promotional offers, discounts, or service reminders (with your consent)
To improve our website, advertising campaigns, and customer experience.
To analyze the performance of our marketing efforts across Meta Ads and Google Ads
To create custom and lookalike audiences for advertising purposes on Meta and Google
To comply with legal obligations under California and federal law
To respond to your quote requests and service inquiries.
To schedule appointments and follow up on your vehicle's service needs
To send you relevant promotional offers, discounts, or service reminders (with your consent)
To improve our website, advertising campaigns, and customer experience.
To analyze the performance of our marketing efforts across Meta Ads and Google Ads
To create custom and lookalike audiences for advertising purposes on Meta and Google
To comply with legal obligations under California and federal law
We will not sell, rent, or share your personal information with third parties for their own marketing purposes without your explicit consent.
4. How We Share Your Information
We may share your information in the following limited circumstances:
4.1 Service Providers
We may share your information with trusted third-party vendors who assist us in operating our business, including CRM platforms, email providers, scheduling tools, and advertising platforms. These vendors are contractually obligated to keep your information confidential and use it only to provide services on our behalf.
4.2 Advertising Platforms
We use Meta (Facebook/Instagram) and Google Ads to run our advertising campaigns. These platforms may receive hashed or anonymized data (such as email addresses or phone numbers) to help us match ads to relevant audiences and measure campaign performance. This is done in accordance with Meta's Business Tools Terms and Google's Customer Match policies.
4.3 Legal Requirements
We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
4.4 Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any such change.
5. Cookies and Tracking Technologies
Our website and advertising campaigns use cookies, web beacons, and tracking pixels to enhance your experience and improve our marketing. Specifically, we use:
Meta Pixel: Tracks actions taken on our website after viewing or clicking our Facebook or Instagram ads. This helps us measure ad performance and build retargeting audiences
Google Analytics / Google Ads Tag: Tracks website visits and conversions resulting from our Google Ads campaigns.
Session Cookies: Temporary cookies that expire when you close your browser, used to maintain your session on our site.
Persistent Cookies: Remain on your device for a set period to remember your preferences.
Meta Pixel: Tracks actions taken on our website after viewing or clicking our Facebook or Instagram ads. This helps us measure ad performance and build retargeting audiences
Google Analytics / Google Ads Tag: Tracks website visits and conversions resulting from our Google Ads campaigns.
Session Cookies: Temporary cookies that expire when you close your browser, used to maintain your session on our site.
Persistent Cookies: Remain on your device for a set period to remember your preferences.
You can control cookie settings through your browser preferences. Most browsers allow you to refuse or delete cookies. Note that disabling cookies may affect the functionality of our website. You may also opt out of interest-based advertising by visiting the Digital Advertising Alliance at www.aboutads.info or the Network Advertising Initiative at www.networkadvertising.org.
6. Your California Privacy Rights (CCPA / CPRA)
As a business operating in San Jose, California, we comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). If you are a California resident, you have the following rights:
6.1 Right to Know
You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the business or commercial purpose for collecting it, and the categories of third parties with whom we share it.
6.2 Right to Delete
You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (e.g., where we are required to retain it by law or to complete a transaction you requested).
6.3 Right to Correct
You have the right to request that we correct inaccurate personal information we maintain about you.
6.4 Right to Opt Out of Sale or Sharing
We do not sell your personal information for monetary compensation. However, our use of Meta Pixel and Google Ads Tags may constitute "sharing" of personal information for cross-context behavioral advertising under California law. You may opt out of this sharing by contacting us directly or by using the Global Privacy Control (GPC) signal in your browser.
6.5 Right to Non-Discrimination
We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will receive the same quality of service regardless of whether you exercise your privacy rights.
6.6 How to Submit a Request
To exercise any of the above rights, you may contact us by:
Phone: 669-238-7166
In person: 299 Keyes St, San Jose, CA 95112
Phone: 669-238-7166
In person: 299 Keyes St, San Jose, CA 95112
We will respond to your verifiable consumer request within 45 days. We may need to verify your identity before processing your request.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
Lead form submissions and contact information: retained for up to 24 months from the date of submission, or until you request deletion.
Vehicle service records: retained for up to 5 years for warranty and legal compliance purposes.
Marketing analytics data (via Meta and Google): subject to the retention policies of each platform, typically 30 to 180 days for custom audiences.
Lead form submissions and contact information: retained for up to 24 months from the date of submission, or until you request deletion.
Vehicle service records: retained for up to 5 years for warranty and legal compliance purposes.
Marketing analytics data (via Meta and Google): subject to the retention policies of each platform, typically 30 to 180 days for custom audiences.
When information is no longer needed, we will securely delete or anonymize it.
8. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.
In the event of a data breach that affects your rights or freedoms, we will notify you and the appropriate California authorities as required by California Civil Code Section 1798.82.
9. Third-Party Links
Our website or ads may contain links to third-party websites, including Meta, Google, Yelp, or other platforms. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Children’s Privacy
Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we update this policy, we will revise the Effective Date at the top of this page. We encourage you to review this policy periodically.
If we make material changes to how we use your personal information, we will notify you by email (if we have your email address) or by placing a prominent notice on our website.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Address: 299 Keyes St., San Jose, California 95112
- Phone: +1 669 238 7166
Hours: Open 7 days a week